About
Allyson has used her experience and originality to manage and execute spectacular, successful events around the world. She has worked on a broad range of high-profile projects, her portfolio is international in scope and includes countless experiences and projects. Her diverse client list includes HBO, Under Armour, YouTube, Saint Laurent, Kate Spade, Michael Kors, Spotify, Marriott, Mastercard and NBC Universal, to name just a few. She has also managed the production of many graphics and video projects. Originally based in London, Allyson has cultivated her expertise from the variety of events that she worked on, from the Olympic Games and London Fashion Week to celebrity parties, charity gala events, and international multi-city product launch tours in Asia, India, the UAE, the USA, and Europe.
Resume
An Experiential Marketing Director & Operations Executive -- a production and operations leader with 15+ years of experience specializing in departmental operations management, experiential event marketing and integrated project management.
Executive Producer & Consultant | 2003 — Present
Independent Production, Operations & 360 Project Management including:
• Finance - Budget building, forecasting and financial reconciliation
• Administration – staffing plans, timelines, show documents, insurance, licenses/permits • Client daily point of contact – SOW/contracts, debriefing and reporting
• Logistics - venue, F&B, accommodation, travel/transportation, registration
• Talent - booking, liaison, coordination
• Digital - production of virtual events on conferencing platforms, micro sites and social media platforms
• Content – coordination of graphics, video, aftereffects and presentations • Scenic – feasibility, fabrication recommendations, vendor sourcing
Clients include: AstraZeneca, Coca-cola, Diageo, Kate Spade, Michael Kors, Mozilla, NBC Universal, Saint Laurent, Spotify and YouTube
Notable achievements: Saint Laurent Menswear Show, YouTube Onstage at VidCon, Spotify House at SxSW, Spotify 'Moments' Roadshow, Spotify C-Space at CES, MOVE! Brookfield Place with Visionaire, MSNBC space at 2012 DNC
Education
M.A. Events Marketing Management (Distinction)
London Metropolitan University
B.A. (Hons) Fashion Marketing
Regent’s University London (formerly AIU London)
Skills & Languages
Budgeting & Project Management
Business Operations & Human Resources Management
Collaboration, Communication & Leadership
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